Privacy Notice

Last Updated: 07-08-2025

1. Who We Are

Reform Flooring Ltd ("we", "our", or "us") is the data controller responsible for your personal data.

Our registered address is: Unit 17 Shepherds Business Park, Norwich Road, Lenwade, Norwich, Norfolk NR9 5SG

Contact: sales@reformflooring.co.uk | 01603 879359

This Privacy Notice explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Personal Data We Collect

We may collect and process the following types of personal data:

Name, email address, phone number
Property or billing address
Enquiry details submitted via our website
IP address and browser details (via website analytics)
Records of communications (email or telephone)
Payment or invoicing data (where applicable)

3. How We Collect Your Data

We collect your personal data when you:

Fill in a contact or enquiry form on our website
Contact us directly by phone or email
Request a quote or service
Interact with our website (e.g. through cookies or analytics tools)

4. Why We Use Your Data

We only use your personal data when we have a lawful basis. This may include:

Purpose	Legal Basis
To respond to enquiries	Consent / Legitimate Interests
To provide quotations or perform address services	Contractual Necessity
To issue invoices or manage accounts	Legal Obligation / Contractual Necessity
To analyse website use and improve services	Consent (for analytics cookies)
For limited marketing (if opted in)	Consent

5. Who We Share Your Data With

We may share your personal data with trusted third parties, including:

Website developers and digital partners
Cloud-based service providers
Payment processors or accountants
Marketing or advertising platforms (only with consent)

We ensure these parties only process your data in accordance with data protection law and only for the purpose intended.

6. International Data Transfers

Some of our service providers (e.g. Google) are based outside the UK.

Where personal data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, such as:

Standard contractual clauses approved by the UK ICO
Adequacy decisions granted by the UK government

7. How Long We Keep Your Data

We retain personal data only for as long as necessary. Typical retention periods:

Enquiry data (if no contract): up to 2 years
Contract/customer data: Up to 7 years (for legal / accounting reasons)
Email records: up to 7 years, unless deleted earlier

We securely delete or anonymise data once the retention period ends.

8. Your Rights Under the UK GDPR

You have the following rights regarding your personal data:

Right to be informed - what we collect and why
Right of access - request a copy of your data
Right of rectification - correct inaccurate data
Right to erase - request deletion (where applicable)
Right to restrict processing
Right to data portability
Right to object to processing
Right not to be subject to automated decision-making

To exercise any of these rights, please contact:
Stef Desposito stef@reformflooring.co.uk

9. Cookies and Website Tracking

We use cookies on our website to improve your experience and monitor usage. Some cookies are essential; others require your consent.

For more details, please read our:

Cookie Policy

We use Google Analytics and, where applicable, Google Ads Enhanced Conversations. These tools collect anonymous usage data and may set cookies if you have consented via our cookie banner.

10. How to Complain

If you have concerns about how we handle your personal data, we encourage you to contact us first. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: https://ico.org.uk
Telephone: 0303 123 1113

11. Changes to This Notice

We may update this Privacy Notice from time to time. The latest version will always be available on our website, and we'll update the "Last Updated" date accordingly.